American, born 1986

Sondra Perry (she/her/hers) makes videos and performances that foreground digital tools as a way to critically reflect on new technologies of representation to remobilize their potential. Perry has had solo exhibitions at the Museum of Contemporary Art, Cleveland, Ohio (2019); Serpentine Gallery, London, UK (2018); and Squeaky Wheel Film & Media Art Center in Buffalo, NY (2018).

See more of Perry’s work at her website: sondraperry.com.

IT’S IN THE GAME ‘18 or Mirror Gag for Projection and Two Universal Shot Trainers with Nasal Cavity and Pelvis, 2018
Including

IT’S IN THE GAME ’17, 2017
Digital video (color, sound) displayed on monitor;
Running time: 16 minutes, 20 seconds, looped
Collection Albright-Knox Art Gallery

TK1 and TK4, 2018
Spalding Universal Shot Trainers; painted steel; hardware; Acer 17” 4:3 monitors; privacy screens; and SD videos (color, sound)
Running time, each: 2 minutes, looped
Courtesy of the artist and Bridget Donahue Gallery and walls painted Chroma-Key Blue

“After I found those [3-D models], I started thinking about the similarities between my brother [and] this ‘likeness lawsuit’—[about] the abilities to have control over your image or not—and what these [looted] objects were doing. . . inside of web spaces where they could be downloaded and completely shifted, changed, morphed, into something else. . .”
—Sondra Perry to Connie Butler

The walls of this installation are painted Chroma-Key Blue, a special paint used in film and television studios to allow editors to digitally insert a new background behind a scene. Sondra Perry (she/her/hers) often uses this color in her work, which investigates Black identity in relation to digital technologies: like a blue screen, Blackness can be a “background” for the projections of others or a site of endless possibility. By using this color and taking her videos off the wall and moving them out into our space, Perry suggests that we are not passive viewers but active participants or “actors” in her work, implicating us in her critique.

The centerpiece of this installation is IT’S IN THE GAME ’17, a personal video that features Sondra and her twin brother Sandy. Sandy played NCAA basketball, and the video explores how his identity was sold by the NCAA to the videogame company EA Sports without his consent, extending the exploitation of the labor of Black people into the digital realm. Featuring both Sandy’s avatar from the NCAA Basketball game and Sondra’s own avatar of him, the video prompts us to consider how, why, and by whom our identities are digitized. It also includes footage of the twins wandering through art museums and digital models of looted artifacts, connecting the digitization of Blackness to questions of cultural heritage, ownership, and justice. On two related monitors—each mounted on stands made from basketball shot trainers—we are brought uncomfortably close to Sandy’s avatar, recalling the invasive surveillance of Black bodies and the awkward intimacy of our real and virtual selves.

IT’S IN THE GAME ’17  Transcript
Transcripts from Perry’s Difference Machines installation IT’S IN THE GAME ‘17, 2017.
View Here (PDF)

ONLINE: IT’S IN THE GAME ’17  Screening and Q&A at Hammer Museum in 2020